Your Manhattan Apartment Deserves a Theater, Not a TV on a Wall
Poorly mounted screens. Wires stapled to baseboards. Five remotes to watch one movie. Home Theater Advisors installs audio and video systems that look custom-designed and feel effortless to use—with every cable completely hidden.
The AV Frustrations Every Manhattan Homeowner Knows
Home Theater Advisors was built specifically for Manhattan apartments—where space is tight, aesthetics matter enormously, and every wire must disappear.
We don't just mount a TV and drill a hole in your wall. We design a complete system, run all infrastructure before walls close (if you're renovating), and install it with the precision of a custom millwork shop.
The result is an apartment that feels designed, not installed.
See What's Possible →Every AV System We Build,
Explained in Detail
Your TV, Perfectly Placed. Not a Wire in Sight.
A television mounted beautifully is the difference between a wall that looks intentional and a wall that looks like an afterthought. We handle every aspect—choosing the right mount for your wall construction, running all cables fully in-wall, concealing equipment in a closet or credenza, and calibrating the screen height and angle for your seating position.
A recessed mount in a plaster wall. Equipment hidden in the hall closet. One clean surface, one wire-free wall—in a pre-war apartment on the Upper West Side.
Movies Like You're At the Theater - Without the Sticky Floor.
You don't need a dedicated room to get a cinematic experience. Ultra short throw projection brings a massive, razor-sharp image to any living room wall—no dark basement required. Pair it with Dolby Atmos surround sound, motorized shades, and one-button automation, and your living room becomes the best seat in the house every single night.
Ultra Short Throw (UST) projectors sit just inches from the wall and throw a 100″–120″ image with stunning clarity. No ceiling mount. No dark room required. No compromise on your living room’s design. We handle the full install—projector placement, screen selection, speaker integration, and automation—so the result looks intentional, not improvised.
Hear the referee's whistle. Feel the roar of the crowd. Watch video games on a life-size screen. This is what a properly designed theater room delivers every single night.
Music in Every Room. Different in Each One if You Want.
Imagine cooking to jazz in the kitchen while the kids play in the living room—and your bedroom has a different playlist entirely, all controlled from your phone. Our whole-home audio systems use Sonos and Control4 to deliver music seamlessly throughout your apartment with no visible speakers in rooms where aesthetics matter, and full-range sound in rooms where it does.
Eight zones. One app. Your morning playlist starts the moment your alarm goes off. Dinner music begins when you walk into the kitchen. Music follows your day—not the other way around.
Any Channel, Any Movie, Any Room. No Extra Boxes.
Traditional setups require a cable box at every TV—which means more hardware, more clutter, more remotes, and more to break. Our 4K multi-room video distribution sends any source—cable, streaming, Blu-ray, gaming—to any screen in your home from a single, centralized equipment rack, completely hidden from view.
Watch the game in the living room, continue it in the bedroom, while the kids stream a movie in the playroom—all from sources stored in one hidden closet.
Even Your Grandparents Can Use It.
Five remotes. Universal remotes that require a PhD to program. Tablets that drain and need recharging. These aren't solutions—they're just different problems. Control4 is the one system that genuinely simplifies everything. One remote, one app, or your voice controls your entire AV system—and your lights and shades while you're at it. Press "Movie Night" and the room sets itself.
Coffee table cleared. One elegant remote on the cushion. Your guests ask what it is. You hand it to them. They figure it out in under a minute.
What Separates a Beautiful AV Install
From One You'll Regret
Great equipment is only half the equation. The other half is the person installing it.
Industry-Insider Expertise
Founder Mark Feinberg ran Product Management at ADI—one of the largest AV equipment distributors in the country. He's seen every install failure from the inside. He built HTA so NYC homeowners don't have to experience them.
Aesthetics As Important As Function
We treat your home like a design project, not a job site. Equipment disappears. Wires never show. Mounts are placed precisely. Every detail considers how the room looks, not just how it works.
We Speak Contractor
During renovations, we coordinate directly with your architect, general contractor, designer, and millworker. We show up to walkthroughs. We flag issues before they become wall-closing decisions you can't undo.
We Leave It Cleaner Than We Found It
We protect your floors, furniture, and finishes on every job. We clean up completely before we leave. In 15+ years in NYC apartments, we've never left a mess behind.
We Don't Disappear After Install
Support plans mean you have a real phone number to call when something needs attention—not an automated ticket system that takes three days to respond. We built this company on repeat clients and referrals.
High-End Results, Honest Pricing
Manhattan AV shouldn't cost Manhattan-hotel prices. We built HTA to make the quality of installation you'd expect in a luxury high-rise available to more New Yorkers—without cutting corners to do it.
Not Sure What TV to Get?
That's What We're Here For.
The wrong TV in the wrong room is a purchase you'll regret for years. Room size, lighting conditions, viewing distance, wall color, and how you use the space all determine which screen is right. We advise every client before they buy—and we'll tell you when a $2,000 TV beats a $5,000 one for your specific setup.
What Size TV Do You Actually Need?
The most common mistake: buying a screen that's too small. Use the rough guide below, then call us—we'll confirm based on your actual room dimensions and seating.
No obligation. We help you choose before you buy.
Renovating Your Apartment?
Once the walls close, there's no going back. We run all AV infrastructure—speaker wire, HDMI, ethernet conduit—before the drywall goes up, so you have every option open for years to come. Call us before the walls close.
Equipment We Trust in Your Home
We specify equipment based on your goals—not on what pays us the best margin. These are the brands we've tested, trusted, and installed hundreds of times.
Manhattan Homeowners
Who've Seen the Difference
"Mark and his team are phenomenal. They ran all of our wires during our renovation, coordinated with our contractor perfectly, and the result is a home that looks like it was designed for a magazine. Zero visible cables anywhere."
"Mark's background in the industry really shows. He helped us make the right decisions for our budget, and the install was immaculate. Our whole family is in love with the system—even my parents can use the remote."
"We've used other AV companies before and always ended up with wires we had to hide ourselves, or gear that didn't quite work together. HTA is completely different—everything was thought through, installed cleanly, and explained clearly."
Everything You're Wondering
About AV in Your Apartment
Can you install in a finished apartment without opening the walls?
How do you deal with Manhattan's concrete and plaster walls?
What brands do you recommend and why?
Do I need to buy the equipment separately, or do you handle it?
What happens if something stops working after install?
How long does a typical AV installation take?
Ready to See What Your Home Could Actually Feel Like?
Stop tolerating a TV on a wall with wires stapled to the baseboards. Start with a free consultation—we'll tell you exactly what's possible in your space and what it will cost. No pressure, no surprises.
1641 Third Ave, New York, NY 10128 · info@hometheateradvisors.com